• Musqot Marketing & Performance Blog

    MARKETING & PERFORMANCE BLOG

    Grab a coffee, take a seat, maybe listen to some music and relax by reading our blog.
    We want to share our minds and knowhow with you and the whole world!

Blog / News

Chief Marketing or Chief Growth Officer

Chief Marketing or Chief Growth Officer

There is an interesting trend in many companies to change the titles in the management teams....

Read more

Unleash your creativity

Unleash your creativity

As marketeers, creativity is in our DNA’s. More than anything else, we strive for creativity. We...

Read more

The wide scope of Martech

The wide scope of Martech

The wide scope of Martech can be separated in many sub sets – but you have to keep it together...

Read more

Product Cannibalization

Product Cannibalization

When I was in business school, we had some interesting exercises on marketing ROI and cannibalization....

Read more

It’s that time of the year… again!

It’s that time of the year… again!

What a fantastic year 2016 has been – the understanding for MPM has really taken off....

Read more

Lessons learned from the UK referendum and US president election

Lessons learned from the UK referendum and US president election

There are many lessons to be learned from the Brexit referendum in the UK and the recent President...

Read more

Better management of your marketing financials

Better management of your marketing financials

There should be a special curriculum in the business schools to cover marketing financials....

Read more

Coordinating marketing channels

Coordinating marketing channels

Only a couple of years back the concept of ”influencer marketing” hardly existed. Besides sponsoring...

Read more

Marketing strategies & tactics for Pokemon Go?

Marketing strategies & tactics for Pokemon Go?

Pokemon Go is a huge success! It is the most popular mobile game ever. In only a few weeks,...

Read more

Improving Marketing ROI

Improving Marketing ROI

At Musqot Marketing Technology, we are passionate about helping our customers to improve the...

Read more

Marketing Platforms webinar from Salesforce

Marketing Platforms webinar from Salesforce

Last week the team at Salesforce hosted an excellent webinar on the topic of Marketing Platforms,...

Read more

Data driven marketing and the streetlight effect

Data driven marketing and the streetlight effect

Funny cartoons like this has been around for a long time and we have all enjoyed them. The...

Read more

Proper efficiency and effectiveness of business marketing efforts!

Proper efficiency and effectiveness of business marketing efforts!

This week we are honoured to invite a guest blogger here on Musqot.com. Jussi Pullola is a...

Read more

How can the marketing manager impress the executive team?

How can the marketing manager impress the executive team?

Marketing managers are often struggling to gain full respect from the executive teams. The...

Read more

Musqot – we are born global!

Musqot – we are born global!

Last week, when attending a seminar hosted by the leading Swedish business media, I learned...

Read more

New White Paper Published

New White Paper Published

We just published a new white paper, written by our Head of Sales. This time we are exploring...

Read more

Most promising Swedish startup in 2016!

Most promising Swedish startup in 2016!

Musqot listed as the 2nd most promising Swedish startup in 2016! EU-Startups shares their...

Read more

Running meetings instead of getting the job done?
collaboration meetings musqot tools

Running meetings instead of getting the job done?

We have all been there, sitting a full day in different meetings but not getting any job done....

Read more