The plan hierarchy of Musqot includes three main components; Plan, Project (Sub project) and Marketing activity.
Defining your own structure
Each Musqot client can define a custom structure of their plan hierarchy, depending on how their company and operations are organized.
One or several Plans?
You need to decide whether you want to plan, budget and follow up all your marketing as part of one single Plan – or if you prefer to work with several Plans that includes different things. Which way is best for you depends on your organizational structure and processes, as well as the similarities/differences between your product groups, brands, markets etc.